Our mission is to improve the wellbeing of seniors around the world, through delivering immersive and joyful experiences. Every day.
Moove & Groove started from a simple idea. Over five years ago we ran a silent disco event to raise money for charity. As I looked around the room at people of all ages singing and dancing with their headphones on and having the time of their lives, it struck me just how happy it was making everyone and saw how beneficial it could be for physical and mental health.
Driven by a desire to create a purpose driven business, I went on to study Social Impact at UNSW. On a group assignment we were tasked with creating an innovative concept to help improve the mental health and physical health of seniors who were also struggling with feeling isolated and lonely. The leap was easy – let’s get them singing and dancing utlising silent disco technology !
The idea of Moove & Groove was born. A small pilot study proved the concept not only worked, but was a much needed solution that addressed the mental health and physical wellbeing of seniors. And it did so in a fun, engaging and innovative way.
A chain reaction followed, connecting others across the community, quickly igniting new ideas and expanding offerings to address related needs. We saw the power of the program to offer an immersive and engaging experience for those living with dementia.
What started as a silent disco idea has expanded into a complete lifestyle program and now a therapeutic program for dementia care.
Our carefully curated content and program keeps on growing. We now offer thousands of music playlists, videos and podcasts. Catering for over 40 languages and many faiths, there is something for everyone.
We proudly operate in over 150 aged care homes across Australia – from McKay to Launceston, bringing joy and making a positive impact on the wellbeing of hundreds of seniors – every single day. During COVID we have enabled so many more to have some form of virtual engagement and connection with the outside world.
We are also proving via our research from ACU that our program is providing an easy to use form of music and reminiscing therapy for those living dementia. It is assisting staff and carers to better manage challenging dementia behaviours.
The team that makes the magic happen
Our growing head office team and our educators continue to help this social purpose organisation go from strength to strength and I am grateful for their passion and commitment.
We also wouldn’t be anywhere without the wonderful community of residents and supportive staff in Aged Care homes across Australia- thankyou for believing in us and using Moove & Groove in so many creative ways !
We look forward to contining in our journey to use technology to transform wellbeing of our seniors and create many more moments of engagement and connection.
Alison Harrington – Founder and CEO